Have you ever noticed that when you search for something on Google, the results shown are at different positions such as some at the top of the page and some at the bottom of the page?
So why is that so? This is just because of SEO. Yeah! You got it right.
SEO stands for “Search Engine Optimization”. The foremost goal of SEO is to rank higher in search engines. By using different SEO strategies, you can be on the first page of Google and increase the traffic to your site.
In this article, we will talk about what is SEO-based content writing and how can write quality content that will rank higher in search engines. here is the step-by-step guide to writing SEO-based content.
Keyword Research and Optimization in SEO
Keywords are of two types namely primary keywords (also called main keywords) and secondary keywords which are also called latent semantic index (LSI).
For instance, we have the keywords “content writing” which are the primary keywords, and the secondary keywords or related keywords can be “content writing jobs” or “content writing jobs in Pakistan”.
So, to find keywords there are numerous tools. Answerthepublic.com and Uber suggest are the most-used tools. But for secondary keywords lsigraph.com is useful.
The next step is to use them appropriately. For example, in 1000 words article you can use 7-8 primary keywords.
The main keywords must be in the title, meta description, throughout the article, and the conclusion. Secondary keywords can be anywhere in the content. Using too many primary keywords can cause keyword stuffing for which google can penalize that content.
Write a Top-Notch Title for Strong SEO
Your title will decide whether the rest of your content is readable or not. Yeah, it’s bizarre but true. For instance, if you are title is not attention-grabbing then people won’t click on it and read your content.
To make an SEO-based title, it should not be exceeded more than 7-10 words. Put primary keywords first and try to remain specific. You can use the schedule headline analyzer tool for this purpose
To Improve the SEO Write a Good Meta Description
The meta description appears underneath the website which usually gives the summary of the content that you have written. Again, you should use primary keywords and not try to overuse them. The length can be 145-155 characters, not words.
People will be able to know whether your content will answer their queries or not just by looking at the meta description. So, meta description also matters when comes to SEO management.
Role of Internal Links and External Links in SEO
Internal links are the links that direct the readers to a different page of your website. An external link is a link that gets the reader to a different website.
From an SEO perspective, these are important factors that can boost the SEO of your site so that it can get a high ranking in google search results.
Copyright Free Images are a Unique Feature
People also like visualization. Having just numerous texts in your article won’t make it interesting. For that, your content should have related and copy-right free images, videos, or infographics. These are the elements that will make help you to make a quality write-up. Here are some of the websites that provide copyright-free images so that you can take advantage of them.
Organize Your ContentOnce you have done writing your content, the next step is to organize it logically. Don’t make your content fluffy i.e., not try to over-explain things again and again.
Check for grammar, spelling errors, and punctuations. Add appropriate links, images, and bullet points wherever needed to make it compelling and high-quality content.
Here I am going to share a tip that will help you a lot to write SEO based write-up. If you are using WordPress editor then there is a plugin name Yoast SEO that helps you to optimize your content without you having to worry about it.
In conclusion, conclude SEO optimization takes plenty of time as it is a process of planning and analysis. But it is not as difficult as it seems to be. It is all about structuring your content according to the Google algorithms so that it can rank higher in the search results. In short, this article covers all the important factors you need to write SEO-based content.